Starting in November Coke will turn its Coke cans white to draw attention to polar bears.
"The company — which has used polar bears in its holiday ads for decades — is donating $2 million to WWF, and will match consumer donations through March 15 up to $1 million. Individuals will be able to text donations at a dollar apiece to 357357, or donate online at Arctichome.com. "Coke has made a kind of foundational commitment that has never before been seen in our history," says Roberts. "They're taking their biggest promotional season and dedicating it to this cause."
1 comment:
interesting marketing
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